For over 45 years, Jan Crawford has brought expert demographic and psychographic targeting and political savvy to campaign media consulting. You might say that the new wave of media has finally caught up to her.
A Colorado native, Jan’s political career started with Rich Gebhardt’s Congressional race in 1970. While not victorious that year, Jan was asked in 1972 to handle the media for Floyd Haskell who defeated a 30 year incumbent and was the upset of the year.
Dick Lamm called Jan back from Haskell’s Washington staff to handle media for his Gubernatorial race in 1974. Dick went on to win a three-way primary and to unseat Governor John Love.
Since that victory, she has managed media strategy for countless issue, local, gubernatorial, congressional, and presidential campaigns. Her two guiding principles:
- Believe in the candidate, and
- Make every dollar count