Media Buy Strategy
If political ad production claims the glory, then political ad placement has the guts. In fact, both are interdependent functions. As the producer focuses on what the strategist zeros in on who, where, and when. With an increasingly sophisticated electorate and skyrocketing commercial rates for TV, radio, cable and social media, professional political media placement plays a pivotal role in a successful campaign. Technical and strategic decisions will need to be made that require in-depth knowledge of the process, the media outlets, the demographic ratings of the various programs, and the correlation between strategic media placement and polling.
Too often, the traditional percentage-based pay for media consultants leads to predictable results: outrageous spending, fuzzy data, and questionable results. No wonder campaigns have gotten so expensive.
Jan Crawford Communications operates differently. We design and implement television and radio media strategies with a firm emphasis on:
We understand your issues and your audience, and buy only the airtime that will reach the people who need to hear what you have to say. And we know how to get you the best rates on the table. Take a look at some of the campaigns we’ve helped.
With campaign dollars and political reputations on the line, it doesn’t pay to bluff the FCC.
FCC law is complex, and it takes both years of experience and an absolutely up-to-date familiarity with the state of media to navigate the legal waters. With over 30 years of campaigns under her belt, founder Jan Crawford knows the ropes, and has the FCC rulings in her clients favor to prove it.
Contact us to discuss your cost-effective media strategy